The Sociology of Culture and Cultural Production Philip Smith, 167-182 Richard Peterson, Why 1955? Explaining the Advent of Rock Music (in reader) This is a different area of cultural studies from what we have seen so far in this course, although it resembles in some ways Horkheimer and Adorno’s Critical Theory , as it is focused on cultural products including mass media and popular culture—music, films, television, novels etc. We can call this perspective the production perspective Less abstract than much of the theory we have dealt with so far, less general, philosophical More concrete This is good and bad, depending on your appetite for social and cultural theory, which can be visionary, imaginative, and sometimes difficult The Production Perspective is a current approach; that is people are using it and developing it today to study things they care about The production perspective covers several fields, including communications, media stu...